Who we are
Smart Trends is a UK-based product review website. Our website address is https://smart-trends.uk.
What data we collect and why
When you browse our site
We collect standard web server log data (IP address, browser type, pages visited, timestamps). This data helps us understand how people use our site, identify technical problems, and protect against abuse. Our legal basis for this is legitimate interest.
Cookies
We use cookies to improve your experience and to understand how the site is used. For full details, see our Cookie Policy.
Types of cookies we use:
- Essential cookies — required for the site to function (e.g. cookie consent preferences)
- Analytics cookies — help us understand traffic patterns (Google Analytics, if enabled)
- Advertising cookies — used by Google AdSense to show relevant adverts (if enabled)
You can manage your cookie preferences at any time using the cookie settings on our site, or by adjusting your browser settings.
Affiliate links
When you click an Amazon affiliate link on our site, Amazon may set their own cookies to track the referral. This enables us to earn a commission on qualifying purchases. Amazon's use of cookies is governed by Amazon's own Privacy Notice.
Contact form
If you contact us, we collect the information you provide (name, email, message). We use this solely to respond to your enquiry. We do not add you to any mailing list.
Third-party services
We may use the following third-party services that process data on our behalf:
- Amazon Associates — affiliate tracking (Amazon.co.uk)
- Google Analytics — website analytics
- Google AdSense — advertising
Each of these services has their own privacy policy. We recommend reviewing them if you'd like more detail.
How long we keep your data
- Server logs: retained for up to 90 days, then deleted
- Contact form messages: kept for up to 12 months, then deleted
- Cookie consent records: kept for 12 months from consent date
Your rights under UK GDPR
You have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your personal data
- Restriction — ask us to limit how we process your data
- Portability — request your data in a machine-readable format
- Object — object to processing based on legitimate interest
To exercise any of these rights, please contact us via our contact page. We will respond within 30 days.
Data security
We use HTTPS encryption across the entire site. Access to server infrastructure is restricted and protected by authentication. We do not store passwords, payment details, or sensitive personal information.
Children's privacy
Our site is not directed at children under 13. We do not knowingly collect personal data from children.
Changes to this policy
We may update this policy from time to time. The "last updated" date at the top of this page will always reflect when it was last changed.
How to contact us
If you have questions about this policy or your data, please contact us via our contact page.
If you're not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).